海报2

北京时间2月23日凌晨，随着2026年米兰-科尔蒂纳丹佩佐冬奥会圣火缓缓熄灭，第二十五届冬季奥林匹克运动会在亚平宁半岛落下帷幕。

As the Milano–Cortina 2026 Winter Olympics drew to a close in the early hours of February 23, Beijing time, the Olympic flame was extinguished on the Apennine Peninsula, marking the end of the 25th Winter Games.

对承办城市而言，赛时的高光时刻并非终点，而是一道新的起跑线。赛后利用，这个冬奥场馆必须直面的世界级难题，正等待米兰交出答卷。

For host cities, the Olympic spotlight marks not an endpoint, but the starting line of a new journey. Post-Games legacy utilization—among the most pressing challenges facing Olympic venues worldwide—now awaits Milan's response.

此时此刻，把目光从意大利转向中国——上一届冬奥会的举办地崇礼，如今已是一座年接待游客超千万的冰雪重镇。这座小城，藏着怎样的赛后运营密码？又将为世界提供一份怎样的独特答卷？

At this moment, our gaze turns from Italy to China. Chongli, host district of the 2022 Winter Games, has transformed into a premier ice-and-snow destination, drawing over ten million visitors annually. What powers this post-Games success? And what lessons might it hold for the world?

从米兰到崇礼，这是一场跨越时空的凝望，也是关于冬奥遗产如何延续的深度对话。当冬奥圣火熄灭之后，真正的回响，才刚刚开始。

Viewing Chongli through a Milan lens: this is a dialogue across eras and continents—a meditation on how Winter Olympic legacy endures. Long after the flame is extinguished, the true answer is only beginning to reveal itself.

总策划：郭新耀　王悦路

Chief Planners: Guo Xinyao & Wang Yuelu

总监制：王丽平

Chief Supervisor: Wang Liping

监　制：贾海丽

Producer: Jia Haili

统　筹：杨建民　曹朝阳

Coordinators: Yang Jianmin & Cao Zhaoyang

顾　问：盖明烨

Consultant: Gai Mingye

导演／撰稿：贺宏伟

Director / Writer: He Hongwei

执行导演：张荣鹏　乔　娅

Executive Directors: Zhang Rongpeng & Qiao Ya

出　镜：张马乐 Gabriele Marazzita（意大利）

On-camera: Zhang Male (Gabriele Marazzita, Italy)

摄　像：白亚军

Cameraman: Bai Yajun

剪　辑：郑佳洵赵博轩

Editing: Zheng Jiaxun & Zhao Boxuan

特　效：王守一

Visual Effects: Wang Shouyi

字幕翻译：郑　白　宋立芳

Caption Translators: Zheng Bai & Song Lifang

联合拍摄：李　伟　周大伟肖　刚　谢雅茹

Other camera crew: Li Wei, Zhou Dawei, Xiao Gang, Xie Yaru

鸣谢（Acknowledgments）

北京外国语大学国际新闻与传播学院

School of International Journalism and Communication of Beijing Foreign Studies University

中共张家口市委宣传部

Publicity Department of the CPC Zhangjiakou Municipal Committee

张家口兴垣投资发展集团有限公司

Zhangjiakou Xingyuan Investment Development Group Co., Ltd.

中共张家口市崇礼区委宣传部

Publicity Department of the CPC Chongli District Committee (Zhangjiakou)

张家口市崇礼区文化广电旅游和体育局

Culture, Radio, Television, Tourism and Sports Bureau of Chongli District, Zhangjiakou

张家口市崇礼区融媒体中心

Chongli District Media Centre, Zhangjiakou

云顶滑雪公园

Genting Snow Park

富龙四季小镇

Fulong Four Seasons Town

太舞滑雪小镇

Thaiwoo Ski Town

万龙滑雪场

Wanlong Ski Resort

Tong 影社工作室

Tong Film Studio

雪橙雪具店

Xuecheng Ski Equipment Shop